Uniquely housed in the Business Department, the degree program in public relations and marketing communications from Ursuline College provides a student with the necessary knowledge and techniques required to analyze and solve the array of complex communication issues faced by individuals and organizations today.
An organization's credibilty is challenged constantly today. Expectations surrounding the behavior of an organization have increased, and emerging technologies have pressured organizationsl to adapt continually to the standards of society. For all these reasons, good public relations and marketing are no longer options but necessities.
Consider Public Relations and Marketing Communications if you're interested in:
*Writing, graphic design, photography, English, film, marketing creating and nuturing relationships.
*organizing and planning
*public speaking or debate
What you need to succeed:
*A degree in the field
*An understanding of business, technology and management
*excellent writing skills
*an eye and ear for current events
*a belief that the public has a right to know
*a strong sense of honesty and ethics
*a willingness to take risks
Ursuline graduates acquire these skills in the public relations, business and visual graphic design courses required in the major as well as from the core courses taken at the college.